Overview
The objective of completing cases studies is not to simply answer the provided questions. The overall objective is to think critically about the marketing concepts discussed in the classroom and applying them to the case study. A good case study should identify where you started, what you wanted to change, what actually changed as a result of the work, how that change was achieved, how any resulting impact was measured and include further actions taken or planned e.g. has the learning been taken beyond the original activity?
Case studies will address all of the case questions and should be 4-5 pages in length (not including APA cover page and reference page). A minimum of 3 references should be used. Please answer questions at the end of the attachment