Instructions
Course Objectives
CO-2: Explain how digital marketing strategies fit into the overall marketing plan.
CO-5: Examine the landscape of digital marketing and how it is evolving.
Prompt
Please discuss why a business should try to be data-driven? What should be done with data once it has been collected? How data can be used to develop, implement, and evaluate the effectiveness of digital marketing activities?
Your response should follow APA format and be no less than 3 pages. At least 2 references should be incorporated and cited in your essay.