Overview
Analyzing Market Data and Trends
Identify a company that has successfully built its brand equity in your country and compare and contrast the different methods found in your textbook for evaluating brand equity.
- Identify factors that influence brand performance for your company, such as consumer behavior, competitive landscape, and industry dynamics.
- Analyze market data and trends to determine the impact of these factors on brand performance.
- Based on the analysis of market data and trends, develop strategies and recommendations to improve market performance.
- Explain how the strategies and recommendations will improve brand equity. Are there any risks to your strategy?
Your well-written paper should meet the following requirements:
- A minimum of 5 pages in length, not including the title and reference pages.
- Formatted according to APA 7th edition
- Provide support for your statements with in-text citations from a minimum of four scholarly articles. Two of these sources may be from the class readings, textbook, or lectures, but the other two must be external.
book of the course:
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 5th edition Published by Pearson (February 28, 2019) © 2020 by Kevin Lane Kelle, Vanitha Swaminathan