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Marketing · Studypool

MKT120 Market Research Findings and Product Adjustment

Overview

Instructions

Final Project Part 2 - Market Research Findings and Product Adjustment (using your product from Part 1)

Step 1. Apply the survey to at least 5 people (of the personas you identified) and record all the feedback received.

Step 2. Transcribe and provide all the feedback received in your paper as part of the appendix.

Step 3. Write a minimum of a two-page paper summarizing your findings and including the following analysis. Based upon the research you conducted, discuss:

Describe your main idea, product with all the details.

Present a full analysis of your findings: positive and negative aspects of your product and target audience.

Present a copy of the survey you designed.

Include the first names of the five people surveyed and their responses.

Present recommendations for changes to your original product based upon your research.

Share your learnings about the potential success of this new product and how you felt about researching a product you had developed and designed.

Guidelines for writing the paper

Use APA format and APA citation for your paper - Cover, body, reference page.

Paper needs to be submitted via Brightspace in a Word or PDF format.

Be careful with spelling and grammar.

Use a paragraph style format, double space and 12 point font.

*This assignment is a follow up from the first assignment which I attached its labels MKT120 final assign 1.