MRKT3311 SEMrush Module #4 Key Learnings

Overview

• Complete Module 4: Marketing Analytics (log-in here, go to dashboard)
• Submit a brief summary of THREE (3) key learnings or takeaways from the module that you think will be beneficial to apply towards your team project (Phase 4 - consider refinements to Phase 1, 2 and/ or 3 that can be shared in your final presentation). Explain specifically how you can use this new knowledge for your team project.
  • Cover page: student name, number, date, title of work
  • Max. 1 page, single space
  • Use clear headings for each key learning; must be clearly written and explained
  • Refer to specific terms and SEMrush features used/ learned through the module
  • Explain using examples of how you might use the learnings in your team project.
  • Evaluation criteria based on ( quality vs. quantity, specific vs. general)