Overview
Greetings, I need help in a project using the following below criteria.
1.Select a Topic/Construct
Choose “Brand Loyalty” as the specific topic to conduct the following research
2.Collect Relevant Literature
First, Collect the 10 most cited articles that studied this topic regardless of their date of publication.
Second, collect 30 more articles that studied the topic and were published within the past 10 years. If you ended up with less than 30, then go a few years back and continue until you reach 30 articles.
Limit your search to journals ranked 2,3,4, or 4* in the ABS ranking. The official ranking website is (https://charteredabs.org/academic-journal-guide) but you can find the ranking directly here (https://journalranking.org/)
-Use publish or perish software for searching for papers
https://harzing.com/resources/publish-or-perish
-Some articles might be available on Google Scholar. Also www.tesble.com is useful.
3.Summarize the Articles
Summarize the articles following the template provided in the excel sheet (Summary Table.xlsx). It’s ok to copy and paste directly from the papers to the excel sheet as long as you are filling the fields correctly. An example is provided in the excel file.
4.Visualize the Relationships
Create a map that visually summarizes all the relationships tested in the articles.
Create the map manually (using Draw io (https://app.diagrams.net/) ) for the map. Don’t use specialized softwares like VOSviewer.
5.Write a Literature Review
Based on your work in the excel sheet and the map, write a brief literature review/summary of 800-1200 words.
6.Identify Research Gaps and Propose Hypotheses
Based on your literature review, identify 3 to 5 research gaps. Suggest new relationships to be tested and formulate hypotheses for each gap. Clearly explain the rationale behind your proposed hypotheses.
7.Link Hypotheses to Theory
Identify which theory could be used in developing these hypotheses. Provide a brief justification for why the chosen theory is relevant to your hypotheses.
8.Presentation Summary
Prepare a presentation to summarize all the findings using PowerPoint.