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Marketing · Studypool

Predict the total number of users of Battery Electric Vehicles in the US for the years 2025, 2030 and 2035

Overview

  • Given: Canvas Spreadsheets
    • Bass Diffusion Model
    • Annual sales data: US EV Sales
      • 2001-2023 for hybrid EV
      • 2011-2023 for battery EV
  • Start by reviewing the note on forecasting adoption from the course pack
  • Prepare slides to explain your work
    • The process you followed
    • Your parameter estimates
    • The assumptions you made and justifications for making them
    • Forecasts for 2025, 2030, and 2035
  • Each student should individually upload slides and spreadsheet to Canvas to get credit for your work

For this exercise, only use information provided to you in class. If you need to make assumptions, clearly state the assumptions made and explain your rationale