Overview
In rounds 10-12 you need to use organic posts, paid posts, and influencers. Create a media strategy for these 3 future rounds and include:
- For each method (organic, paid, influencer):
- What role does each of these will play in your strategy? How would you use each to help the OG bag line?
- Organic/paid: What platforms should you focus on? Why?
- Which audience should you focus on? Why?
- Organic/paid: How often should you post on each platform? What time of day? Why?
- Organic/paid: What should the content look like? (promotion, branding)
- Influencer: what “strategy” would you want them to do? What type of influencer? How many?
- What metrics should you look at (it might differ based on the social method you are using)? Why?
- What percent of your total marketing budget would you allocate towards organic/paid social media posts and Influencers?
- MAKE SURE TO PROVIDE A JUSTIFICATION FOR ALL OF THE ABOVE (WHY DID YOU ANSWER AS YOU DID)
Data application: For each of your decisions – provide data from rounds 1-9 to explain why your choices make sense. Provide proper metrics, percentage increases, etc.
Please read the grading rubric carefully.