Overview
Visit the AMA.org website, and read the following article from this past January. The article, much like the first one you were required to read, highlights the rise and importance of this novel way of studying marketing and consumers. Isn't it cool that we're doing some of the things they cover at Yale!
You may access the article here:https://www.ama.org/marketing-news/read-this-story...
- What are these "nudges" Richard Thaler argues about in behavioral economics and marketing? Once you've answered the question, provide and discuss two examples of your own.
- What are the main disagreements between classical economists and behavioral economists? And how does Prof. Dhar's approach to behavioral marketing differ from Kotler's traditional approach?
- How is this relatively novel method of studying marketing changing marketing research?
p.s. notice how they too discuss about the gorilla experiment!
A minimum of 5 References (in addition to this article) is required. No page-range required, but obviously no less than 2-pages, double-spaced, font 12. APA not required, but citations recommended.