Overview
The End-of-Year Sales and Marketing Debrief calls for students to analyze, summarize, and present a comprehensive review of their organization’s performance over the past year. The goal is to summarize the year’s achievements, analyze key performance metrics, identify areas for improvement, identify trends, and propose aligned strategies for success in the coming year.
Students will evaluate a real company of their choosing.Through research, you will learn more about their customers and develop a CRM plan.You will conduct research to identify CRM issues and problems and recommend solutionProject will be graded based on:1.Identify three actionable Digital / Social Marketing strategies 2.Provide recommendations for CRM strategy 3.Create one marketing Acquisition program 4.Create one marketing Retention program5.Provide a recommendation for creating a memorable online customer experience6.Identify how your ideas/recommendations can potentially disrupt your industry