Overview
In the Module Two milestone, you selected a product and developed a persona that reflects your target market. Your work on this milestone must be based on the same product selection. Review the those orginal docs and feedback (SEE ATTACHED DOC/FEEDBACK RUBRICS # 1&2) on your persona, and make any needed improvements before completing this assignment. Your work on this milestone must be based on that corrected persona.
In this milestone, you will consider how to make decisions about place, meaning the distribution channels to use for your chosen product. Specifically, you will consider trends in the marketplace that are affecting distribution channel use and which distribution channel may be appropriate for the target market (i.e., persona).
You will receive instructor feedback on this milestone, revise your work, and add it to your project submission.
Prompt
Complete the Module Five Milestone Worksheet in the webtext (LINK WILL BE PROVIDED) and submit it for instructor feedback. To navigate to the worksheet, click the Contents button on the upper right, then select the Milestone: Module Five Milestone tab from the Chapter Five drop-down menu.
Specifically, you must address the following rubric criteria:
- Recent Change in the Marketplace: Describe how one recent change in the marketplace (purchasing habits or social, economic, and political events, for example) has affected distribution of products.
- Distribution Channel: Recommend one potential distribution channel (direct-to-consumer, retail, wholesale, distributor, or agent/broker) for your chosen product, and explain why it is appropriate given your product and persona. (Use the persona you developed in the Module Two milestone with revisions based on instructor feedback.)
What to Submit
Download your completed Module Five Milestone Worksheet from Soomo and submit it as a Word document. Sources should be cited according to APA style.
Module Five Milestone Rubric
| Criteria | Proficient (100%) | Needs Improvement (75%) | Not Evident (0%) | Value |
|---|---|---|---|---|
| Recent Change in the Marketplace | Clearly explains a recent change in the marketplace and how it has affected the distribution of products | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include providing a more detailed description of the recent change or a more logical connection between the change and the use of distribution channels | Does not attempt criterion | 45 |
| Distribution Channel | Selects a distribution channel and provides a logical explanation as to why it is appropriate for given the persona and product | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include providing a more accurate or thorough explanation of the distribution channel or a more cogent explanation as to why the distribution channel is appropriate given the persona | Does not attempt criterion | 45 |
| Articulation of Response | Clearly conveys meaning with correct grammar, sentence structure, and spelling, demonstrating an understanding of audience and purpose | Shows progress toward proficiency, but with errors in grammar, sentence structure, and spelling, negatively impacting readability | Submission has critical errors in grammar, sentence structure, and spelling, preventing understanding of ideas | 5 |
| Citations and Attributions | Uses citations for ideas requiring attribution, with consistent minor errors | Uses citations for ideas requiring attribution, with major errors | Does not use citations for ideas requiring attribution | 5 |
| Total: | 100% |