Instructions
Improving Brand Relevance through Creative Concepts
Select a brand that is currently facing challenges in maintaining relevance or is seeking opportunities for growth. A brand that needs revitalization through new products, services, a new image, etc. Feel free to use generative AI such as ChatGPT or other platforms to help with brainstorming. Applying what you have learned in this week's lesson, write a 2-3 page paper about revitalizing a brand's relevance and include the information below:
- Identify the brand in trouble
- Market research – what is the potential for the brand?
- How will you source new concepts?
- Use AI to brainstorm ideas to develop concepts to improve the brand
- Explain how you will analyze and prioritize the ideas from the bullet above
- Conclusion
Paper length - 2-3 pages not including title page and reference page. Please use APA formatting. Make sure to provide at least 2 outside sources to support your work.