Overview
Topic 1 Tea
Why choose this topic？
1. UK has a long history of Tea culture.
2. Many famous tea brand are in the UK, like the Twinings and Lipton
3. Various usage, like drinking (direct or mix with others), cooking, other products
(candle, perfume, toothpaste, health product, etc.)
Data Sources
1. Report (Brand Official Website, Investigation Institute)
2. Magazine or News (Tea Time, Teasenz Tea, BBC, The Times, etc.)
3. Social Media (Brand Official Account, Famous People’s Account)
4. Journal (Tea & Coffee Trade, Wiley, ScienceDirect)
Aim and content
1. Background of Tea history/ Industry
2. Current Trend, Market information, Marketing activities
3. Consumer behaviours and psychological changes
4. Why it is important to do this observation
5. Current literatures about topics mentioned above
6. Critical analysis of the information above
7. Recommendations about future researches in Tea Market Trends and advice for
industry development
8. Conclusion
9. Appendix
Method & technology use
1. Market Research (Primary - questionnaire and Secondary - data base and ariticles)
2. Case analysis (Some typical brands or events)
3. Data analysis (graphs & tables)
4. Literature Review
Potential outcome and unique point
1. A summative and easy-to-read report for all readers
2. An understanding of current tea industry
3. Focus on Innovative and sustainable usage or technology (Furniture, Cloth,
Building, etc.)
4. Feasible recommendations about future development
Schedule
1. Resources collection
2. Essay Plan
2. Essay draft (update with new content weekly)
3. Final Report
Potential difficulty
1. Questionnaire making and data collection
Need time to think about the questions.
How to Issue and get more valuable data.
2. Information Selection
Need to analyse the reliable of the sources and information.
3. Need to choose appropriate Method/Theory to analyse