Overview
For each ofthe partner firms, perform marketing forecasts to determine the quantifiable and realistic marketing objectives in the next five to 10years that the partner firmcan expect to achieve through this alliance. The marketing objectives could be sales, profits, or market-share goals. Feel free to include additional marketing objectives if you think they are appropriate for the partners. You do not need to cover all the previously mentioned objectives if no data are available. Formulate marketing strategies for each the partner firms that would enable them to achieve the marketing objectives. Apply digital marketing techniques (online, social media, and mobile) along with traditional methods. Clearly outline your assumptions and thought process. 2 Pages, single-spaced, Times New Roman
– objectives should not be independent of the alliance – quantifiable and realistic marketing objectives – Use past performance data: no need to cover all the following if no data is available • Sales, profits, market share or lower costs • Any additional marketing objectives that you think appropriate n
Formulate marketing strategies (focus of task 6) for each partner firm that would enable them to achieve the marketing objectives you determined above. – strategies should not sacrifice the common benefits of the alliance (i.e., not focus on the private benefits of each partner firm)
The alliances we chose to analyze are Ford & Volkswagen. pull data from each firm's official website or any other trustful resources for the project and do not reply on Chatgpt. AI rate needed to be tested. Citations use APA format.
Below is the proposal of our project to review but for now just do the part as mentioned above for 2 pages.
Ford & Volkswagen alliances
It’s the Ford Volkswagen alliance’s mission to build better electric vehicle manufacturing systems and newer self-driving technologies through collaboration of skills, expertise and materials. Ford is deploying Volkswagen’s MEB electric production line to ramp up the European electric vehicle launch faster. Ford and Volkswagen have invested together in Argo AI for L4 level self-driving technology. This collaboration enables both companies to cut R&D costs, comply with regulation in different geographies, and consolidate their positions to win in emerging electrification and artificial intelligence markets.
The Ford-Volkswagen alliance has delivered considerable advantages by strategically leveraging the core strengths of both automakers. One of the most impactful benefits has been the efficient sharing of research and development costs and cutting-edge technology. For example, Ford has already produced over 600,000 electric vehicles in Europe using Volkswagen’s MEB platform. This collaboration not only speeds up market entry but also improves cost efficiency, a crucial factor in the competitive automotive landscape. Their joint venture in Argo AI underscores their commitment to remaining at the forefront of autonomous vehicle innovation, positioning both companies to capitalize on advances in this rapidly evolving sector (Volkswagen Group, 2019). Nonetheless, the partnership comes with its own set of obstacles. Reconciling different corporate cultures and aligning strategic priorities has proven challenging. Maintaining a balance between collective growth and individual brand identity has sparked tensions, as reports have detailed conflicts over preserving each automaker’s unique image (Reuters, 2020).
Examining the Ford-Volkswagen alliance offers vital lessons about how traditional automakers are adapting to the ongoing shift toward electric and autonomous vehicles. The case reveals effective strategies for co-innovation and risk-sharing while shedding light on the complexities inherent in such high-stakes partnerships. It emphasizes the necessity of strategic agility and the intricate balance of collaboration in today’s automotive industry, where alliances are increasingly critical to advancing technology and sustaining a competitive edge (Ford Media Center, n.d.).
Volkswagen Group. (2019). Volkswagen Group Annual Report 2019. Retrieved from https://annualreport2019.volkswagenag.com
Reuters. (2020). Volkswagen and Ford face challenges in balancing alliance and brand identity. Retrieved from https://www.reuters.com
Ford Media Center. (n.d.). Ford and Volkswagen Collaboration on Electric and Autonomous Vehicles. Retrieved from https://media.ford.com