Instructions
Course Objective
CO-4: Evaluate the effectiveness of digital marketing activities.
Prompt
When should you use certain search types for Google Ads (formerly AdWords) and why would this matter? How does the use of Google Ads (formerly AdWords) affect the number of conversions and the effectiveness of your digital marketing campaign?
Your response should follow APA format and be no less than 3 pages. At least 2 references should be incorporated and cited in your essay.