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Marketing · Studypool

International Marketing Report

Overview

First of all, read the file called "Assessment Information" carefully. After that, choose one company (BYD or Li Ning) to write, and choose 3 countries from one region. Please follow the instructions I've attached below.

To remind, there are two parts of the report. In Part 1, must do those 5 tables (APM, Ranking of Market Awareness, Ranking of Company Comparability, VALS, and Mosiac). The whole report must follow the file named "Structure of Report".

Lastly, the report is 3500 words +/- 10% (words in the tables are included). Do not use AI and plagiarism less than 12%.