Overview
Write two "General Takeaways" and two "Specific Takeaways" from the "Giant Consumer Products" case study. Write a 100-175 word paragraph for each.
- "General Takeaways" refer to key ideas, concepts, or lessons you draw from the reading and discussion of a case study that you think a marketing manager at any company should consider when addressing marketing challenges similar to the one in the case study.
- "Specific Takeaways" refer to applications of "General Takeaways" to a specific company's past, present, or future marketing situation. These specific companies can be ones you currently work for or previously worked for or any other company you have read or otherwise learned about.
For example, after reading and discussing a case study about a pricing problem problem for a toothpaste manufacturer, you might formulate the following general and specific takeaways.
General Takeaway: "Pricing decisions must be consistent with the product benefits a company emphasizes in its advertisements."
Specific Takeaway: "The pricing of Southwest Airlines flights is consistent with the promise of 'Transfarency' it advertises because the company's prices include two checked bags and are not subject to flight change fees."