Overview
A strengths, weaknesses, opportunities, and threats (SWOT) analysis is an effective tool for making marketing decisions and continually evaluating the marketplace to determine if adjustments should be made to a marketing plan.
For this assignment, you will complete a SWOT analysis (SEE ATTACHED; I ALREADY DID IT). You will reflect on what you learned from doing the SWOT analysis by responding to some questions.
Prompt
You will be graded based on the Module Six SWOT Analysis Rubric.
Specifically, you must address the following rubric criteria:
- Name the SWOT analysis version that you completed (ITS CALL: SWOT Analysis Interactive). Reflect on your experience with completing a simulation of a SWOT analysis by answering the questions provided below.
- Which category (strengths, weaknesses, opportunities, or threats) of the analysis simulation was the most challenging for you?
- What have you now learned that will help you better identify items that belong in that category in the future?
- Which category of a SWOT analysis do you think marketers may tend to overlook most often, and why?
- What are at least two potential negative impacts of failing to consider the often overlooked category you’ve just identified?
What to Submit
Submit your assignment as a Word document that contains a 1- to 3-sentence response per rubric criterion. Sources should be cited according to APA style.
Module Six SWOT Activity Rubric
| Criteria | Proficient (100%) | Needs Improvement (75%) | Not Evident (0%) | Value |
|---|---|---|---|---|
| SWOT Analysis Version | Names the version of the SWOT analysis that was completed | N/A | Does not attempt criterion | 10 |
| Category | Names the SWOT category that was the most challenging in the analysis | N/A | Does not attempt criterion | 20 |
| Learning | Summarizes what was learned about the challenging category and how it will help better identify items for that category in the future | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include a more accurate or complete description of the category | Does not attempt criterion | 20 |
| Overlooked Most Often | Names the SWOT analysis category marketers often overlook and explains why | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include providing a more logical description as to why SWOT analysis category is often overlooked | Does not attempt criterion | 20 |
| Two Potential Negative Impacts | Summarizes at least two potential negative impacts of failing to consider the often overlooked category | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include providing a more accurate or complete description of at least two potential negative impacts | Does not attempt criterion | 20 |
| Articulation of Response | Clearly conveys meaning with correct grammar, sentence structure, and spelling, demonstrating an understanding of audience and purpose | Shows progress toward proficiency, but with errors in grammar, sentence structure, and spelling, negatively impacting readability | Submission has critical errors in grammar, sentence structure, and spelling, preventing understanding of ideas | 5 |
| Citations and Attributions | Uses citations for ideas requiring attribution, with consistent minor errors | Uses citations for ideas requiring attribution, with major errors | Does not use citations for ideas requiring attribution | 5 |
| Total: | 100% |