Module 13: Critical Thinking

Module 13: Critical Thinking Assignment 4

Choose one profile in the following Saudi Arabian markets:

• A new electric car brand in the Saudi Arabian automotive industry.
• A new fashion brand in the Saudi Arabian fashion industry.
• A new luxury hotel brand in the Saudi Arabian hospitality industry
• A new local travel/tours brand in the Saudi Arabian tourism industry.

For your chosen profile complete the following:

1. Identify the specific target market you are aiming for in the Saudi Arabian market.
2. Identify the factors that will influence successful digital brand strategies for your new product.
3. Briefly detail how you would create a digital marketing campaign that resonates with the target market?
4. Explain the importance of digital product taxonomy for your new product and target market.
5. Develop a pricing strategy for your new digital product.
6. What metrics would you use to measure the campaign's effectiveness, and how would you make necessary adjustments?

Your well-written paper should meet the following requirements:

• A minimum of five pages in length, not including the title and reference pages.

• Formatted according to APA 7^th edition
• Provide support for your statements with in-text citations from a minimum of five scholarly recent articles. Two of these sources may be from class readings, textbooks, or lectures, but the other three must be external.
• No AI allowed, no chat
• book of the course: Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 5th edition Published by Pearson (February 28, 2019) © 2020 by Kevin Lane Kelle, Vanitha Swaminathan