- Format: Double space Arial 12pt font, APA
- Written paper must be saved and submitted to Canvas as PDF.
Write up: 100 points
Written paper should provide a summary of the case and present an issue with a suggested solution. This is not a book report, so your writing and format should be different than that of the case study. The hypothetical problem and solution should be supported by concepts presented in either textbook and/or additional academic resources. It is expected that the paper length is 10 pages
Rubric - Will follow this as an outline. It is not absolute and grading can range anywhere in between high and low scores. This should be a good reference guide. Rubric is listed below.
Rubric
Case Study
Case Study
| Criteria | Ratings | Pts |
|---|
This criterion is linked to a Learning OutcomeSummary/Overview of CasePresent the case so audience can understand and see problem and consider solutions. Is the company and industry defined and explained? Is it clear how significant the company is within its market? (1-2 pages) | | 25 to >15.0 pts Exceeds Standards Clearly present the main points of the case in an engaging approach and well-organized manner, with no confusion or overstatement. Identifies significance of case, background of company and the market/industry, and leads into problem. | 15 to >5.0 pts Meets Standards Identifies the main elements of the case and its main points. Structure is organized and story is delivered. Only describes the company as presented in the case. ie. missing relevant background research on the market with things like competition, market size/worth or more. | 5 to >0 pts Fails to Meet Standards Loosely summarizes case, or in a manner that is too similar to the author’s voice. |
| 25 pts
|
This criterion is linked to a Learning OutcomePresentation of problem/analysisProblems should be stated in terms that are actionable by the decision-maker for the analysis. A good problem definition keeps the case analysis tightly structured because everything discussed after this point must be related to the problem(s) stated in this section. | | 25 to >15.0 pts Exceeds Standards Identifies problem clearly, There is no confusion between symptoms and problems. Symptoms are clustered, with each group of symptoms pointing toward an underlying problem. Substantial problems (more than 1 if available) faced by the company’s decision-makers are identified, and stated in terms that are actionable by the company’s leadership. Statements are SUPPORTED by citation. We can't make anything up. | 15 to >5.0 pts Meets Standards At least 1 of the company’s substantial problems is identified and stated in terms that are actionable by the company’s leadership. Missing significant citation or general statements that are not supported by research or other trusted sources. | 5 to >0 pts Fails to Meet Standards 2 or more of the following errors apply: *Problems stated may refer to environmental conditions *Symptoms are stated as the problems. *Recommendations are stated as problems. * Problems may not be stated in single, concise, complete sentences. * More than 3 problems stated may be included. |
| 25 pts
|
This criterion is linked to a Learning OutcomeSolutionProblems are dissected to analyze key factors. (Solutions may be presented – ex. Option 1, 2, and 3, and your Recommendation should be the right solution) Significant research is provided with supporting details and citation. | | 25 to >15.0 pts Exceeds Standards Analysis includes all of the following: * Stated problems are analyzed thoughtfully * At least 1 strategic analysis tool applied Identifies a comprehensive set of thoughtful alternatives, excluding “Do Nothing” alternatives (6 alternatives). There is a set of alternatives for each problem. Statements are SUPPORTED by research and citation. We can't make anything up. | 15 to >5.0 pts Meets Standards Analysis includes 2 of the following: * 1 problem is analyzed thoughtfully OR 2 or more problems are covered superficially. * At least 1 strategic analysis tool applied * Relevant financial analysis is applied (Financial ratios or other financial analysis approach) Identifies majority of alternatives (4-5 alternatives), excluding “Do Nothing” alternatives. May have only 1 set of alternatives for more than one problem. Sufficient research and citation. | 5 to >0 pts Fails to Meet Standards Analysis includes 1 of the items listed in the next column. Identifies few, if any alternatives (3 or less alternatives) listed or not all aspects of identified problems are addressed. Missing significant citation or general statements that are not supported by research or other trusted sources. |
| 25 pts
|
This criterion is linked to a Learning OutcomeOverall Writing | | 25 to >15.0 pts Exceeds Standards “Exceeds” is qualified by well written and organized text, where each section is presented as a whole and not a different “voice”. Correct Citations and references to other sources – ie text or research. | 15 to >5.0 pts Meets Standards Paper may cover most topics, but may contain limited errors in writing, citation, format, or organizational structure. | 5 to >0 pts Fails to Meet Standards Insufficient coverage of support or reference to the case study. |
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and this is the power point Presentation: (separate submission), 100 points
A group presentation will be a part of the project grade. The presentation must be embedded in Canvas for the presentation. Use of powerpoint/prezi or video are suitable. It is expected that the presentation time is around 15 to 20 minutes.
Rubric
Group Final Presentation (1)
Group Final Presentation (1)
| Criteria | Ratings | Pts |
|---|
This criterion is linked to a Learning OutcomeSummaryProvides an accurate summary with descriptions and examples of key points. | | 25 pts Full Marks | 13 pts Average Missing 1 or more key points | 0 pts No Marks |
| 25 pts
|
This criterion is linked to a Learning OutcomeVisual2. Provides visual representation of chapter content (ppt, prezi, or other visual) | | 5 pts Full Marks | 0 pts No Marks |
| 5 pts
|
This criterion is linked to a Learning OutcomeEngagingPresentation is engaging with use of various content, text, visuals, media, graphs and more. | | 25 pts Full Marks | 10 pts Insufficient response Interactive activity lacking, ie did not respond to students comments, did not provide sufficient discussion activity. | 0 pts No Marks |
| 25 pts
|
This criterion is linked to a Learning OutcomePresentationPresentation includes an intro and clear conclusion, along with main content and is 12—15 minutes | | 20 pts Full Marks | 10 pts half Missing a clear intro or closing, went under or over time. | 0 pts No Marks |
| 20 pts
|
This criterion is linked to a Learning OutcomeEvaluationQuality of presentation, recording, preparation and relatedness to subject and this week's content. | | 25 pts Full Marks | 20 pts Good Good job, but more attention to detail, energy into presentation, minor errors or recording issues. | 15 pts Fair Presentation was complete, but content was lacking, information was incorrect, off subject or not properly supported. | 10 pts Incomplete Incomplete or missing great share of material, or insufficient presentation by content, quality or other. |
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