Marketing intelligence and marketing research

Overview

1. 1. Describe the role of marketing intelligence and marketing research in understanding consumers, competitors, the industry, etc. In other words, is this a necessary part of marketing? What value do these provide for marketers?
   2. What is the difference between primary data and secondary data?
   3. Can you please identify the following to help us understand more about our product, our consumers, and our competitors?
      • Three (3) sources of primary data
      • Three (3) sources of secondary data