Overview
Please provide an answer that is 100% original and do not copy the answer to this question from any other website since I am already well aware of this. I will be sure to check this.
Please be sure that the answer comes up with way less than 18% on Studypool's internal plagiarism checker since anything above this is not acceptable according to Studypool's standards. I will not accept answers that are above this standard.
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Instructions,
The Marketing Plan is a semester long project that will use the skills/concepts from each chapter and apply them to a real plan. So you need an Objective, Situation Analysis (SWOT), STP, and 4Ps.
Subject Matter: You can pick any specific product/service (not a company/category/brand/type of product). For example (Pumpkin Spice Latte at Starbucks).
Marketing Plan Project (pg 61 of Textbook)
1. Exec Summary (1 Page Summary of Your Project) 2. Company Overview (1 Paragraph about your Company) 3. Objective/Goals a. What does the company wish to achieve? b. If the Marketing Plan is a success, what will be the result? 4. Situation Analysis (Industry Analysis and SWOT) a. Industry Analysis b. Strengths c. Weaknesses d. Opportunities e. Threats 5. STP (How would you divide the customers into groups?) a. Segmentation b. Target Market c. Positioning in that Target 6. Strategy a. Specific Marketing Actions to accomplish the goal/objective b. Product c. Price d. Place e. Promotion 7. Financial Projections (not required for project) 8. Implementation (not required for project) 9. Evaluation and Metrics a. How will we know that we accomplished the goal? b. What would the scoreboard look like if this was a sports game? TIMELINE for Project Week 3 – Select a Topic and Write one paragraph on the Company Week 4 – Define the Objectives and Goal of the Marketing Campaign Week 5/6 – Situation Analysis (SWOT) Week 7/8 – STP Week 9 – Strategies to accomplish your plan Week 10 – How will you measure the success of the plan?
Requirements: 5-6 Full Pages From Top to Bottom Times New Roman Size 12 Font Double-Spaced APA Format Excluding the Title and Reference Pages | .doc file
Please provide an answer that is 100% original and do not copy the answer to this question from any other website since I am already well aware of this. I will be sure to check this.
Please be sure that the answer comes up with way less than 18% on Studypool's internal plagiarism checker since anything above this is not acceptable according to Studypool's standards. I will not accept answers that are above this standard.
No AI or Chatbot! I will be sure to check this.
Please be sure to include an introduction paragraph with a clear thesis statement in the last sentence of the introduction paragraph and a conclusion paragraph.
Please be sure to carefully follow the instructions.
No plagiarism & No Course Hero & No Chegg. The assignment will be checked for originality via the Turnitin plagiarism tool.
Please be sure to include at least one in-text citation in each body paragraph.
Please be sure to use credible or scholarly sources published within the last 5 years.