Overview
Limit to two pages or five slides
Pick a practice area: Internal, media relations, government affairs/public affairs, CSR, digital/social media, crisis, executive
communications, etc.
Define what it is and why you chose it.
Explain why this component is critical to the overall campaign goals and how it supports the broader strategy.
Objective, Strategy and Goals
What are the goals of your practice area for this campaign?
What is your strategy for this component?
Define at least 3 SMART objectives for this component.
In-Depth Tactics and Execution Plan
Detailed Tactics: List and explain the specific tactics for this component.
Execution Timeline: Include a timeline detailing the major phases for each tactic, including pre-launch, launch, and
post-campaign stages.
Anticipated Outcomes and KPIs
Metrics and KPIs: Identify key performance indicators specific to this component. How will you know if you were
successful?
Visuals and Supporting Materials
Include any relevant visuals, such as mock-ups, content samples, or a sample media pitch, to illustrate the
planned tactics and strategy. please do it correctly no ai and please do everything as stated