Instructions
For the assignment this week you will need to pick two business concepts, one that is embryonic and one that is more refined. In a short essay address each of the following questions for your selected business concepts:
- Is there a market?
- Can we compete and win?
- Will the leadership position endure?
- What are the two or three issues and areas of uncertainty that will determine whether the concept is a success?
You submission should be 2 - 3 pages in length (excluding title page and references) and in APA format. Make sure to provide at least 2 outside sources to support your work.