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Marketing · Studypool

Marketing Question

Overview

This is your final exam. There are only two qusetions. This is a take-home essay exam (individual). You may use your book, notes, and outside sources (e.g., articles, books, academic papers, etc.) This is an individual exam; no consulting with others is permitted. Any evidence of plagiarism or cheating will be reported to the Dean and may result in a zero score. Please consult the student/graduate handbook.

Please be mindful of spelling, grammar, and syntax. Use page numbers, too. You are also expected to follow standard APA citation standards. If you are unsure about how to cite using APA, please consult the librarian or me.

Question 1: Over the course of the semester, we have explored the bilateral HISTORICAL relationships between the United States and other countries. Historical events can involve wars, racism, religious intolerance, political misunderstandings, etc. Some historical events have either helped or hindered the bilateral relationship, including the economic-business relationship. Please consider these two pairs of relationships: (1) United States and Mexico, and 2) United States and South Korea) and answer the following questions: a. Please find two historical events that have negatively affected the bilateral relationship and explain how they negatively impacted the relationship for both pairs of countries b. Please find two historical events that have positively affected the bilateral relationship and explain how theyhas positively impacted the relationship for both pairs of countries. c. Based ony our findings, do you feel that the US-Mexico economic-business relationship or the US-Korea economic relationship is stronger and more stable? d. Based on your findings, what advice would you give an American (US) based firm attempting to invest in Mexico and South Korea?

Question 2. Concern for the environment can be perceived as controversial to many around the world. This is especially true for countries that are heavily invested in industries and businesses that have a large carbon footprint. Find some articles on climate change and consider the following questions:

a. What is climate change and why do some governments perceive it to be important?

b. What countries are leading the campaign to address climate change? What countries are pushing back?

c. Use an index (e.g., Climate Change Performance Index) to evaluate the countries you listed above.

d. Which five countries emit the most carbon into the atmopshere?

e. What is "cap and trade" and do you believe it to be the best way to address this environmental problem?