Overview
Going digital offers a multitude of methods and applications for marketers to launch and grow their brand's Awareness (Voice), present and communicate memorable, engaging Content (Footprint), and allow target audiences and anyone exposed to the brand to divulge and Share their own experiences (Shadow).
For this Discussion, provide an assessment of one of the companies listed below, or the one you own/working for. Provide an additional assessment to one (1) fellow classmate's response.
Be honest, constructively critical, professional, and respectful in your classmate's assessment.
The Assessment should be as follows:
- describe and evaluate how the company digitally builds and maintains its own (brand) Awareness
- describe and evaluate how to the company digitally communicates engaging, valuable content to its customers/target market
- describe and evaluate how the company digitally encourages feedback and shareable content or experiences, with and between customers
- evaluate one (1) classmate's own response, and provide him/her constructive feedback: do you agree or disagree with their assessment? Should the company they describe do better in one of the three key topics above (or all)?
If not assessing your own company, or the one you're working for, please select one of the following choices:
- Tesla
- Dow Chemical
- John Deere
- Harley-Davidson
- Jet Blue Airline
- Gerber
- other
- Initial response: 200-250 words minimum
Please cite all references used