Overview
- Why is "going Mobile" aka "Mobile optimization" the new golden rule of digital marketing?
- What can Mobile provide or deliver in terms of Customer or User Experience (Cx, or Ux) that desktop cannot?
Discuss some unique opportunities, technologies, AND challenges Mobile provides marketers in order to engage with their target audiences, communicate with them, and deliver added value.
3. Provide two examples: one from your own personal experiences, and another from an external source (article, journal, etc.).
- Initial response: 200-250 words
APA format is not required however you must cite all of the references that are used to complete this assignment