Overview
Review the concept of the customer paradigm
Pick one of the following companies below, and apply the Customer Paradigm. In your paper, make sure you explain:
- how the company engages with customers through multiple digital media outlets
- how target audience members are encouraged to engage in customer-to-customer (C2C) interactions
- how the Paradigm is designed to improve customer satisfaction and customer & brand-related experiences (Cx, or Ux)
- your personal assessment and whether you believe the company successfully applies the Customer Paradigm model (and if not, provide ideas on how it can be improved)
- GoPro
- Starbucks
- KTM Motorcycles
- Chewy
- Geico
- Ford Motors
- Gerber
- Microsoft
- Southwest Airlines
- Your Employer's Co., or Your own Co. (if applicable)
- Include title page
- Approximately 2-3 pages minimum, double-spaced, Font 12.
- Visuals may be included
- Minimum of 5 References, in APA
- Turn-it-In is enabled (do NOT plagiarize)