Overview
Provide an overview of an IMC plan for a Saudi Arabian company of your choice.
Discuss the following components:
Briefly share the company's current marketing communications activities and their target audience, including a description of the company's primary and secondary target audiences.
Discuss at least two trends that you think they should include in their marketing communications, and provide specific examples of how the trend can be leveraged to achieve the company's marketing objectives.
Discuss the concepts, principles, and theories from your textbook. Cite the textbooks and cite any other sources if appropriate.
Your initial post should address all components of the question with a 500-word limit.
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No AI tools are allowed.
500-word limit.
Readings Required:
- Chapter 1 in Integrated advertising, promotion, and marketing communications
- Rehman, S. ul, Gulzar, R., & Aslam, W. (2022). Developing the Integrated Marketing Communication (IMC) through Social Media (SM): The Modern Marketing Communication Approach. SAGE Open, 12(2), 215824402210999. sagepub. https://doi.org/10.1177/21582440221099936
Recommended:
- Chapter 1 PowerPoint Presentation
- 6 Elements of Integrated Marketing Communications -. (2021, July 18). https://www.marketing360.in/6-elements-of-integrated-marketing-communications/