Personal Brand Assignment Instructions
If you are interested in the field of social media marketing, it is important that you establish and maintain your own social media presence as an extension of your personal brand. Your personal brand is a marketing strategy focused on the most important product: YOU! It’s your reputation and the combination of your personal attributes that differentiate you from your peers.
During this assignment, you will spend time figuring out who you really are and what you want in life by working on your personal branding worksheet. This worksheet has been slightly adapted from the original version by Meg Guiseppi, personal branding expert and founder and CEO of Executive Career Brand (Guiseppi, 2017).
Defining your personal brand is an important step in your career as a student and a potential employee. A series of actions are required to develop your personal brand. You will work on a personal branding worksheet and then share your results in a presentation.
1. Complete the nine steps of the personal brand worksheet found in Chapter 2. You can also download it here: Personal Branding Worksheet-2.docxDownload Personal Branding Worksheet-2.docx 2. Create a PowerPoint presentation with one slide representing each step found in the worksheet. The PowerPoint presentation should include written answers for the questions from the worksheet as well as visuals to represent your personal brand. 3. Upload your PowerPoint presentation to this assignment.
Rubric
Personal Brand Assignment
| Criteria | Ratings | Pts | |||
|---|---|---|---|---|---|
This criterion is linked to a Learning OutcomeIDENTIFY TARGET AUDIENCE:Includes 3-10 keywords from their career search |
| 5 pts | |||
This criterion is linked to a Learning OutcomeVISION AND PURPOSE:Well written and comprehensive personal vision statement with the list of changes needed to be made to honor their vision |
| 7 pts | |||
This criterion is linked to a Learning OutcomeVALUES:Includes a list of selected core values from the list and or additional core values |
| 5 pts | |||
This criterion is linked to a Learning OutcomePASSIONS:Includes a list of passions or passions written out in sentence form |
| 5 pts | |||
This criterion is linked to a Learning OutcomeBRAND ATTRIBUTES:Includes 3-4 adjectives that describe the value the student offers |
| 5 pts | |||
This criterion is linked to a Learning OutcomeSWOT:Includes a table or written SWOT analysis, assessing all four categories for strengths, weakness, opportunities, and threats |
| 8 pts | |||
This criterion is linked to a Learning OutcomeCOMPETITION:Includes a list of the competition, what makes the student the best hiring choice and a good investment for a company. Includes a list of LinkedIn profiles that have the same job titles for which the student is seeking. Describe the value the student provides over these individuals. |
| 5 pts | |||
This criterion is linked to a Learning OutcomeThree Words that Best Describe You:Includes a list of three words that best reflects the student's personal brand |
| 5 pts | |||
This criterion is linked to a Learning OutcomeGOALS:Includes a list of goals for the next 1 year, next 5 years and next 10 years. |
| 5 pts | |||
Total Points: 50 |
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