Overview
Download Dominos Managing Information.mp4 (21.3 MB)
Discussion 3: Dominos -
Domino’s is the nation’s largest pizza delivery chain. Using marketing research, the company understands the importance of keeping its marketing and customer focus decidedly local. Domino’s has adopted technology that adds greater efficiencies in both ordering and delivery. Customers anywhere in the nation can use the online platform or smartphone app to track down local coupon offers, locate the nearest store with a GPS store locator, and quickly receive a freshly-made pizza. They can even use Domino’s Pizza Tracker to follow their pies locally from store to door.
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Task: Imagine that the company has hired you to oversee their new “Soup” product.
Go to Google Trends (trends.google.com).
1) How could the Google Trends information help you improve Domino’s understanding of the potential target market for this product?
2) What insights did you gain from Google Trends that could inform decision making?
answer the two questions