Overview
Purpose
Throughout this course you will be working a marketing plan project. You have the to work on this project in small groups of 2-3. This project is designed to give you hands-on experience developing a marketing plan for a company.
Description
You are part of the marketing team for the X company (assigned by Professor), and you have been tasked with creating a marketing plan based on information presented on the case--what would you do differently?
You can use a product development or diversification strategy. First, you will need to conduct internal environment and customer environment ( week 3 plan 1 )Do only week 3 for this assignment which is clearly mention below and (Week 5 external analysis. Define the market segment (to whom should it be marketed)?Then you will proceed with the SWOT Analysis, and finally, create your Goals and Objectives based on what you have determined from the previous exercises. Create an execution plan covering the 4Ps. You will use all key learnings from the book and formats found in your textbook appendix to help you develop your marketing plan. Ref: Ferrell, O., Hartline, M., Hochstein, B., Marketing Strategy, 8th edition, 2022, Cengage
Throughout the semester, you will submit sections of the plan for feedback.
Submission Instructions
Your Marketing Plans should be formatted according to the templates provided in your textbook appendix. Your plans should be submitted using a Microsoft Word file, and formatted using APA formatting guidelines.
NOTE : Do not use AI at all.
For this paper do below mention week 3 plan 1.
Use the intext citation and proper references
I have uploaded the article that you should make marketing plan for (Just us cafe's) mention what would you do differently?
Please read the above mention description which will help you know better and make the best marketing plan for the assigned company.
Week 3 – Plan 1
- Situational Analysis, including:
- Internal Environment
- Customer Environment