In this assignment, you are going to create one of the sections (the whole marketing plan outline is attached below, but for this assignment, you are only to write one section of them) in the whole market plan. The section 4: The Strategy (Rubric attached below)
I have created the Company Name and Product and/or Service
Section 2: Business Challenge.
Section 3: The Market
Attached them below. Please based on the idea to create Section 4.
PDF course book pages 477 - 478 (Attached)
- The strategy: Why did you choose the strategy you did? Consider including a brief discussion of alternatives that were considered and discarded
- The offering: Provide details on the features and benefits of the offering, as well as price options.
- The communication plan: How will the offering be launched? What will the ongoing communication strategies be? This section is likely to be fairly broad and will require collaboration with communication partners such as your firm’s advertising agency.
- Distribution: How will the offering be sold? Who will sell it? Who will ship it? Who will service it?
Remember, the focus of your marketing plan should center on a unique company and product or service. Essentially, you are an entrepreneur marketing your startup company’s unique product or service.Keep in mind that some of the marketing plan guidelines in the PDF course book refer to existing businesses and product or services. Your focus should be a startup entrepreneurship; therefore, overlook requirements for an existing business.
Please use APA 7th format for resources. And make it not detected as AI writing.