Overview
Present your answers to the questions through PowerPoint slides (visual aid), with transcript notes. The total duration covering Questions 1 to 4,must not exceed 8 minutes.(100 marks) Include any references used as you present your answers.
Question 1 Identify TWO positive and TWO negative impacts of social networking sites, illustrate each with real-world examples or case studies, and evaluate their effects on individuals, communities, or society. (20 marks) Question 2 Develop a social media strategy for an eco-friendly product launch by selecting any THREE types of content and explaining how each will engage the target audience. Justify the effectiveness of each content type with a past example and provide detailed examples of how your proposed content types will be incorporated into your campaign. Mock-ups are not required. (20 marks) Question 3 Consider a hypothetical scenario where a company targets young adults with a social media campaign for a new eco-friendly product. Using the Uses and Gratifications Theory, Social influence Theory, and Media Richness Theory, analyze how these theories explain the influence of social media on young adults' engagement with the campaign. (20 marks) Question 4 Present and evaluate THREE crowdsourcing efforts by local organizations in recent years, highlighting one strength and one weakness for each, with relevant examples. (20 marks) NOT ESSAY! Only Powerpoint slides. Not urgent, by 15 February 2024.