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Marketing · Studypool

Marketing Question

Overview

The submission must be thorough with a critical analysis on your experience.

There is a difference between Change and Transition. Theorist William Bridges explains the differences in his Transitions Model.

According to Bridges, change refers to a specific event. Examples include a new job, being promoted or demoted in the company, a company layoff, a corporate merger, etc. In other words, the day the change occurred can be identified because it is situational.

For this assignment, students are expected to review https://www.mindtools.com/afhbe6s/bridges-transiti...

Conversely, transition is the process people go through in response to change. Transition includes the emotions people have and actions people do in response to a change event. To quote Bridges:

Look at the attached screenshot

“Transition is psychological; Change is situational. It is not events, but rather the inner reorientation and self-redefinition that you have to go through in order to incorporate any of those changes into your life.” Diagram depicting emotional states of Transition: Every meaningful transition and transformation requires everyone to embrace the process that is required to transition. There are five stages of Transition: 1st stage = Settled. Comfort. Known. 2nd stage = Unsettled. Fear. Uncertainty. Concern. Moving toward the unknown. 3rd stage = Chaos. Left what you knew. But aren’t quite at where you are heading/going. Equal parts scary and exciting. 4th stage = Change accepted. Start to settle into the new normal. Still doesn’t feel naturally comfortable but acceptance of a new destination begins. 5th stage = Culture normalizes comfortably into the new normal. To complete this assignment, identify an example of when a leader has guided people through change. This can be something you have personally experienced, or it can be an analysis of a well known event in history or current day. Students can choose personal experiences, historical events, religious events, corporate transformation, or even a club, organization, fraternity, or sports team example. Use the Bridges Transition Model and the 5 stages listed in this assignment's instructions to outline what occurred in your example, and how the LEADER guided people through their transition in a Change event.

You must provide an example of your own and a written explanation 250-300 words

Cite all references used