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Marketing · Studypool

marketing

Overview

Unit 5 Discuss

This Discussion Board is worth 25 points. In order to be eligible for full credit, you must post at least 3 times to this board and adhere to the following:

  • The first post should be in RESPONSE TO MY QUESTION, and it is due by Wednesday at midnight.
  • The initial post must meet the minimum requirement of 250 words AND be supported by at least 3 scholarly resources (use the textbook as one of the resources).
  • A minimum of 2 responses to other learners’ responses should be posted by 11:59pm on Sunday and should be no less than 100 words each.
  • Use complete sentences, proper grammar, and correct spelling in all postings
  • Cite work according to APA guidelines.

Discussion Post Topic:

Developing and maintaining customer relationships is extremely important to successful marketing. Using scholarly support about relationship marketing, discuss the following:

  • Identify and describe an organization that you feel is successful in maintaining good customer relationships.
  • Other than offer good service, explain strategies used to help strengthen relationships with customers.
  • Remember, avoid using a company/product/service examples or references previously used by students who have already posted.

Word Count Requirements:

Initial Discussion Post: 250 words