Overview
Since the initial lockdowns across the world due to Covid-19, marketers had to quickly react and adapt to new protocols and 'norms'.
In a strange twist of fate, consumers found themselves more isolated, and therefore in greater need to feel connected to one another, and to the products and brands they love.
Furthermore, due to drastic changes in lifestyle, needs, and requirements, consumers changed many consumption patterns and behaviors, as well as interests and urgent needs.
- Discuss how digital marketing changed and/or adapted to a "locked down world" from both the User/Consumer perspective, and the Marketer's perspective.
- In your discussion, include what new goods and services emerged, and what methods of digital communications proved to be superior or ideal under such conditions.
- Provide at least two examples for each point of view.
Initial response: 200-250 words.