Exercise Instructions
The following questions are based on Chapters 6&7&8&12 from the International Marketing textbook.
Each question is worth 25 points. Write minimum 2 pages total.
Attach your answers as a word document not a PDF file.
Separate your 4 answers so that it is easy to know where one answer ends and the other one starts.
No need to rewrite the questions in your report.
1 Describe in detail, in your own words the following terms:
Country of origin (COO)
Consumer ethnocentrism
2 Describe in detail, in your own words the following terms:
Glocalization
Cross-subsidization
3 Describe in detail, in your own words the following terms:
Qualitative data
Quantitative data
Structured question
Unstructured question
4 Describe in detail, in your own words the following terms:
Trade surplus
Textbook
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