Overview
Develop and present a comprehensive branding strategy for a hypothetical product or service.
The assignment should only be as a powerpoint not a paper
The idea is about Noon based on the UAE (expansion not new), Noon.com platform would focus on personal bookings for hotels, car rentals, restaurants, and exclusive events. By integrating these features into Noon.com, we aim to make it a one-stop solution for users looking to plan trips and enjoy premium experiences across the UAE. This expansion is designed to provide ease of use, competitive pricing, and tailored offerings for individual customers.
Create a buyer persona and a CBBE pyrmaid;
Buyer persona: https://www.semrush.com/persona/wizard/
CBBE Pyramid : https://www.semrush.com/persona/wizard/
- Brand Creation:
-Develop a unique brand, including its name, logo, and core branding decisions.
-Justify your choices based on how they align with the intended brand persona and market positioning.
(Create a small sub logo for the new feature, one logo for all 4 new features)
- Market Analysis:
-Conduct a thorough market segmentation to identify and define your target audience.
-Utilize the Customer Based Brand Equity Model and the Brand Relationship Spectrum to assess potential market performance and brand loyalty dynamics.
- Storytelling and Presentation:
-Craft a compelling narrative that highlights your brand’s unique value proposition and connects emotionally with the target audience.
-Integrate storytelling elements to make your brand memorable and relatable.
( Talk about what makes us unique towards the stakeholders)
- Dragon's Den Pitch:
-Present your branding strategy in a "Dragon's Den" format, (composed of faculty members or industry professionals).
-Focus on persuasively selling your brand concept, demonstrating its potential for success and how it stands out in the marketplace.
- PowerPoint Submission:
-Following the live presentation, submit a detailed PowerPoint presentation that encapsulates your brand strategy, market analysis, and the storytelling approach used during the pitch.
-The PowerPoint should be professional, visually engaging, and reflect all the key components discussed during the live pitch.
(ADD A TRANSCRIPT OF WHAT I SHOULD SAY IN EACH SLIDE)
ADD 4-5 references that are related to the topic
I will be graded on these outcomes:
Learning Outcomes Added
- BrandConnection: Analyze how a brand is constructed and how growth marketing initiatives can help consumers to connect with a brand.
- UnderlyingPsych: Use academic research in behavioral science to identify underlying principles of human psychology that help evaluate growth marketing initiatives.
- Content: Create and evaluate content in light of content/brand/consumer fit.
- Iteration: Evaluate growth marketing initiatives on the temporal dimension by explaining the cyclical upward goal of ideation, evaluation, and iteration (IEI).
- ProfessionalWorkProduct: Follows the established guidelines for the task and academic conventions in writing and presentations.