Overview
The exam below references the following case: Whiskey and Cheddar: Ingredient Branding at the Caesan
Cheese Cooperative.
Where appropriate, give examples and be specific in your answers. Each point mentioned should be
justified/supported with examples and/or outside sources (assume that the reader does not understand the concepts and theories and you have to explain them to him/her). Your answers should be logical, in-depth, substantive and in your own words. The exam should not be viewed as an exercise in copy and paste or AI. While the material covered in the course should be integrated into your answers, you must include additional sources. For example, there are chapters in the textbook that correspond to topics in the case as well as additional information that can be researched. Be sure to cite any additional sources used. Please follow the APA style when writing (.doc and .docx) your analysis. A reference list should be attached at the end of the document citing all sources used. Label each question with its number in addition to each section (i.e. a., b. etc). Discussion Questions: (Questions on the submission should be labeled 1, 2, a, b, c etc.) 1. Based on your review of the Case Analysis Coach in Module 1, briefly discuss which type of case (category) “Whiskey and Cheddar” is? Why? 2. Provide a detailed SWOT for the Caesan Cheese Cooperative. 3. Evaluate the product-company and product-market fit of the line-extension options. Does the idea fit with the company and the market? Why or why not? Discuss/ explain and provide support for your position(s). 4. What are the strengths and weaknesses of the proposed marketing program? Discuss/ explain and provide support for your position(s). 5. What are the advantages and disadvantages of the proposed licensing agreement? Discuss/ explain and provide support for your position(s). 6. Should Kelly recommend launching the product using Jameson Irish Whiskey as a branded ingredient or using a generically branded whiskey? Justify your decision. In your developing your response consider: the sales volume required to break even on a new product launch with and without the licensing agreement. What is the difference between these two options? What implications does this difference have for Kelly as she contemplates this decision?
Case Analysis Coach types: