Overview
Please read the case study "THE YES", 15 pages (I will insert it below). I will provide the text. Here are the instructions:
Read the case THE YES and write a memo to summarize the business model of THE YES and provide recommendations on the monetization opportunities. Please answer the following questions in your memo:
1. What are the main values created by THE YES? What are the pain points that the business is trying to address? (Hint: discuss values created for both consumers and brand partners.)
2. What are the main competitive advantages of THE YES? Do you think these competitive advantages are sustainable? Why or why not?
3. Which monetization revenue strategies (listed on page 14) should Bornstein and Aggarwal pursue? What are the benefits and risks of your recommended strategies? You can base your recommendation on the case materials (including the Exhibits), or you can specify what additional analysis you will need to draw a conclusion. Please make sure to explain your reasoning clearly.
The memo should follow the standard format: 2 pages, double-spaced, 1-inch margins, 12-point font, with up to 3 attachment figures or tables. The page limit is strict. The memo will be graded based on your understanding of the case, quality of analysis, coherence of arguments, and writing.
You may NOT submit any work generated by an AI program as your own. If you include material generated by an AI tool, it should be cited like any other reference material (with due consideration for the quality of the reference, which may be poor).