Overview
- Name of the business and when the business was founded
- New advertisement created for the business
- Detailed plan of business strategies
- Two selling styles
- Consumer decision process
Describe how marketers, advertisers, and sales professionals create value for a product or service that you have chosen. Identify different market segments and show how they can create opportunities for business growth and expansion. Clarify the roles (existing and potential) of professional sales and marketers in a business organization and explain professional communication techniques used in sales careers. Explore and evaluate various methods to market and sell to specific target markets by understanding consumer behavior and define a consultative selling model and personal selling skills. Analyze current marketing, advertising, and sales techniques and the use of social media to determine the best methods for your business enterprise. Compare sales and marketing structural options for various sales strategies. Lastly, evaluate ethical circumstances commonly seen in the sales process and identify concepts and terms relevant to transactional marketing.