Overview
Digital and Mobile Marketing Discussion
According to an article in Ad Age, millennials hate apps with uncool designs.
The article provides other interesting facts about Millennials and app usage.
Discussion Questions:
- How important are apps to you?
- Have you killed apps because of poor or uncool designs? Why or why not?
- According to the article, Snapchat is gaining users rapidly. Do you use Snapchat? If so, why? If not, why not?
Discuss the concepts, principles, and theories from your textbook. (Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 5th edition Published by Pearson (February 28, 2019) © 2020 by Kevin Lane Kelle, Vanitha Swaminathan)
Cite your textbooks and cite any other sources if appropriate.
all components of the question with a 500-word limit. No AI Allowed, APA style, In-Text Citations, Recent and scientific References, Real examples