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Marketing Question

Guidelines:

Trust and cooperation are not always standard in organizations and yet we know they should be. There are two attributes that every single leader has the opportunity to possess that will help them create the types of organizations we would be proud to call our own. Those two attributes are EMPATHY & PERSPECTIVE.

Watch this video from Simon Sinek,

https://www.youtube.com/watch?v=RyTQ5-SQYTo&ab_channel=SimonSinekLinks to an external site.b9b6f21d29db92c885dc3fa2

Student Assignment: Leadership and Empathy in Communication

Objective: Watch Simon Sinek’s video titled “Most Leaders Don't Even Know the Game They're In ” and analyze, evaluate, and reflect on its content. The goal is to critically examine the video, highlight the importance of empathy in leadership communication, and support your analysis with insights from additional credible sources.


Assignment Instructions

  1. Watch the Video:
    • Watch Simon Sinek’s video on leadership effectiveness. Pay close attention to his key points about leadership, communication, and empathy. Take notes as you watch to identify the main ideas and supporting details.
  2. Write Your Analysis:
    Your research essay should include the following sections:
    • Introduction:
      Briefly introduce Simon Sinek, his video, and its main focus. Highlight why leadership and empathy are essential topics for effective communication.
    • Video Evaluation:
      Summarize and evaluate Sinek’s main arguments. What does he emphasize as critical for leaders to be effective? Discuss the relevance of his points and how they connect to the broader idea of empathetic communication.
    • Empathy in Communication:
      Use two external, credible sources (e.g., academic articles, reputable websites, or books) and one textbook to support your discussion of empathy in leadership. Address the following:
      • Why is empathy an essential skill for leaders?
      • How does empathetic communication impact workplace dynamics, employee morale, and productivity?
      • How does it impact perspective?
      • Use at least 2 legitimate sources and the textbook - Follow MLA
      • Use citations as needed to validate your information based on the sources found
    • Reflection:
      Reflect on how the ideas from the video and your research apply to real-world scenarios. Share personal insights or observations about leadership and empathy in your own life or experiences.
  3. Formatting:
    • Follow MLA formatting guidelines for your paper, including citations and a Works Cited page.
    • The essay should be 1000 - 1200 words.

Grading Criteria

  1. Analysis (30 points)
    • Depth and accuracy of article summary.
    • Use of specific examples to support analysis.
  2. Reflection (30 points)
    • Thoughtfulness and relevance of personal experiences shared.
    • Connections made between personal experiences and article content.
  3. Writing Quality (10 points)
    • Clarity, organization, and professionalism of writing.
    • Free from grammatical and spelling errors.
  4. Citations (10 points)
    • Uses at least 2 legitimate sources and the textbook.
    • Uses as many citations as needed to validate information from the sources cited above.
    • Uses at 1 citation from the textbook.
    • Follows MLA formatting

Tips for Success:

  • Choose reputable external sources, such as journal articles, leadership books, or trusted online publications.
  • Make sure to cite Simon Sinek’s video as a source in your paper.
  • Proofread your work to ensure clarity and correctness.

Academic Honesty Reminder

  • TurnItIn score is not over 23%
  • NO AI

Rubric

Essay Assignments

Essay Assignments

CriteriaRatingsPts

This criterion is linked to a Learning OutcomeAnalysis (30 points)Depth and accuracy of article summary. Use of specific examples to support analysis.

30 pts

Full Marks

0 pts

No Marks

30 pts

This criterion is linked to a Learning OutcomeReflection (30 points)Thoughtfulness and relevance of personal experiences shared. Connections made between personal experiences and article content.

30 pts

Full Marks

0 pts

No Marks

30 pts

This criterion is linked to a Learning OutcomeWriting Quality (10 points)Clarity, organization, and professionalism of writing. Free from grammatical and spelling errors.

10 pts

Full Marks

0 pts

No Marks

10 pts

This criterion is linked to a Learning OutcomeCitations (10 points)Uses at least 2 legitimate sources and the textbook. Uses as many citations as needed to validate information from the sources cited above. Uses at 1 citation from the textbook. Follows MLA formatting

10 pts

Full Marks

0 pts

No Marks

10 pts

Total Points: 80