Marketing Question

Assignment Instructions

1. Watch the Video:
   Watch the assigned video on Corporate Social Responsibility (CSR). Pay close attention to the concepts, strategies, and examples presented. Take notes on key points and think critically about how these ideas apply to modern businesses and society.
2. Write Your Essay:
   Your essay should include the following sections:
   • Introduction:
     Provide an overview of the video and its main focus on CSR. Define CSR and explain its significance in the context of business and society. Briefly introduce the main question: Do these CSR concepts still apply today?
   • Evaluation and Analysis:
     Summarize the key points and concepts presented in the video. Evaluate the effectiveness of the arguments made and analyze how these CSR principles have been implemented in real-world scenarios.
   • Use at least 2 legitimate sources , plus one citation from the textbook.
   • Use as many citations as needed to validate information you are sharing.
   • Reflection and Relevance Today:
     Reflect on whether the CSR concepts discussed in the video remain relevant today. Consider societal changes, environmental challenges, and evolving business practices. Use two legitimate outside sources (e.g., academic journals, reputable news outlets, or government/NGO reports) and one textbook source to validate your perspective. Address questions such as:
     • Are companies still prioritizing CSR in today’s globalized economy?
     • How have societal expectations around CSR evolved?
     • Can CSR help businesses remain competitive and socially responsible?
   • Conclusion:
     Summarize your key findings and provide a final opinion on the relevance of CSR today. Highlight any insights gained from the video and your research.
3. Formatting:
   • Your essay should be 1000-1250 words
   • Use MLA formatting for in-text citations and include a properly formatted Works Cited page.
   • No AI
   • TurnITIn Score not over 23%

Grading Criteria

1. Analysis (30 points)
   • Depth and accuracy of article summary.
   • Use of specific examples to support analysis.
2. Reflection (30 points)
   • Thoughtfulness and relevance of personal experiences shared.
   • Connections made between personal experiences and article content.
3. Writing Quality (10 points)
   • Clarity, organization, and professionalism of writing.
   • Free from grammatical and spelling errors.
4. Citations (10 points)
   • Uses at least 2 legitimate sources and the textbook.
   • Uses as many citations as needed to validate information from the sources cited above.
   • Uses at 1 citation from the textbook.
   • Follows MLA formatting

Tips for Success:

• Use credible and reliable sources such as academic publications, industry reports, or well-known news outlets for external validation.
• Avoid summarizing the video only; focus on critical analysis and personal reflection.
• Proofread your essay for clarity and consistency before submission.