Overview
after reading the attached case study, kindly answer the following:
1. What are the key commonalities of Amazon’s successful strategic moves (Marketplace, Prime, AWS, Kindle)?
2. What are the key commonalities of Amazon’s failed strategic moves (Auctions, A9 Search Engine, Endless.com, Fire Phone)?
3. What divides successful strategic moves from failures?
4. Jeff Bezos wrote in his Letter to Shareholders (2016): “I believe we are the best place in the world to fail (we have plenty of practice!), and failure and innovation are inseparable twins.” Were Amazon’s failed strategic moves truly innovative?
5. Why do investors trade Amazon’s present for the future? What should be Amazon’s strategic focus for future growth? - answers should be clear and
The answers should be clear and not brief; they should be detailed with examples and references.