Overview
Part-A:Case Study(6 Marks)
Read the Chapter Case Study “A Flood of Water Consumption Choices” from Chapter No- 1 “Overview of Marketing” Page: - 24 and 25 given in your textbook/E-book – “Marketing” (8th ed.) by Dhruv. Grewal and Michael Levy (2022) and answer the following Questions:
1.How does marketing impact the consumption of water, and how has this impact changed since the mid-20th century?(2 Marks)
2.Describe three distinct target markets for drinking water.How does marketing create value for each of these segments using the four Ps: product, price, place, and promotion? (2 Marks)
3.How has changing societal values impacted the way in which water is purchased and consumed? (2 Marks)
Part-B:Critical thinking(4 Marks)
- Of the four growth strategies described in the Chapter No-2, which one you consider is the riskiest and which one is the easiest to implement? Critically examine with the help of suitable examples. Ch-2 (2 Marks)
- Sustainability, health and wellness, efficient utilization and distribution of food are the various social trends appear to be shaping consumer values in the Kingdom of Saudi Arabia and around the world. For each of these trends, choose a retailer or service provider and critically examine that you believe has seized the moment by grasping the importance of the trend and successfully marketing to its customers as a result. Ch-5 (2 Marks)
Important Note:
- Answers must be submitted without plagiarism. If more than 20% it will be marked zero.
- Support your answers with references.
- Minimum word limit is 150 words for each Answer.