Overview
My task is to create and deliver a 15-minute group presentation about a business idea, focusing on market segmentation, target marketing, and the marketing mix (4Ps: Product, Price, Place, Promotion).
The presentation is worth 30% of your total module grade and is due on 6th March 2025.
Step 1: Select a Business Idea
Choose one of these or create your own:
Food Truck App Development Digital Marketing Agency Green Products (Eco-friendly business) Any other product/service (Maybe something for Emirates Aviation University)Keep sustainability in mind when planning your business idea.
Step 2: Prepare the Presentation Content
Your presentation should include these five key sections:
1. Marketing Mix (10 marks)
Explain how your business will apply the 4Ps: Product: What are you selling? (Features, benefits, USP) Price: Pricing strategy (Competitive, premium, cost-plus, etc.) Place: How will you distribute the product? (Online, retail, etc.) Promotion: Advertising and promotional strategies (Social media, influencers, etc.)2. Market Segmentation (10 marks)
Segmentation (STP Framework) Segmentation: Divide your market (Demographic, Geographic, Psychographic, Behavioral). Targeting: Which segment(s) will you focus on? Positioning: How will you stand out?3. Target Market Identification & Strategies (10 marks)
Define your primary and secondary target audiences. Explain marketing strategies tailored to these audiences.4. Branding & Advertisement (10 marks)
Create a brand name and logo. Develop a short ad (can be a video, poster, social media campaign).5. Presentation Quality, Creativity & Teamwork (10 marks)
Make it visually engaging (use images, videos, graphics). Ensure equal participation from all group members. Be clear, professional, and engaging.Step 4: Create Your PowerPoint Slides
Slide 0: cover sheet (the other doc I sent you)
Slide 1: Title Slide (Business Name, Group Members’ Names)Slide 2 : table of contents
Slide 3: Introduction (Overview of your business idea) Slides 4-7: Marketing Mix (4Ps) Slides 8-9: Market Segmentation (STP Model) Slides 10-11: Target Market & Strategies Slide 12: Brand Name, Logo & Ad Concept Slide 13: Conclusion & Final Thoughts Slide 14: References (Harvard Style if needed)✔ Use creative visuals (videos, digital displays, brochures).
✔ Avoid copy-pasting—use original ideas.
✔ Engage the audience—ask questions, use real-life examples.
I will attache the official doc from the university
And the cover page
Please don’t Use AI it may affect my grade
And if it’s possible please add notes to read from in each slide