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Marketing · Studypool

Marketing Question

Overview

Instructions

Segmentation & Targeting Exercise

Objective:

In this assignment, you will demonstrate your understanding of segmentation & targeting by creating a new startup business, identifying three (3) customer segments, and selecting an appropriate overarching targeting strategy with explanation.

There are two files attached to this assignment:

  • Assignment Description (.doc)
  • Template to Complete for Assignment (.xls)
    NOTE: 2 worksheets. The first is a blank template for you to complete. The second is the semi-complete example