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Marketing · Studypool

Marketing Question

Overview

The purpose of the Live Case Brief assignment is to demonstrate your ability to apply your Moral Compass and course tools to develop and justify an action plan to manage an ethical challenge. This assignment activates all five of the BLHV learning objectives. Your instructor will establish the protocols for your case in Week 4 or 5. You may be assigned a case or you may be able to choose a case. Your professor will provide specific criteria for choosing a recent case.

You will conduct your own ethical analysis of a scenario and develop an action plan using the tools, methods, and frameworks from the course as well as your own independent inquiry and thought. You may consult any and all learning materials from the seminar and elsewhere; you may also consult and discuss the case with others. The written brief, however, must be entirely your own work. If you do consult other sources, you must credit and cite them properly in APA format. The case brief should be between 2,500 and 4,000 words, excluding the References and Title page.

Step-by-Step Instructions

You can only choose here:

Choices are:

What will Musk's businesses gain from his proximity to Trump?

Source: Financial Times

https://on.ft.com/3WYRvZkLinks to an external site.

Abuses lurk deep in fashion supply chain

Source: Financial Times

https://on.ft.com/3X1Clm2Links to an external site.

Can private equity meet public responsibilities?

Source: Financial Times

https://on.ft.com/45lmJLCLinks to an external site.

Democrats rail against Musk and CFPB

Links to an external site.

Source: Wall Street Journal

https://www.wsj.com/video/democrats-rail-against-musk-and-cfpb-closing-were-here-to-fight-back/573F6333-9CB9-4D93-9785-18108057AE50.htmlLinks to an external site.

AI personality tests for hiring are here. Now what?

Links to an external site.

Source: Market Watch

https://www.marketwatch.com/video/ai-promise-or-peril/ai-personality-tests-for-hiring-are-here-now-what/B33CA9B9-7CFC-4B6E-B6DD-ABBA869815A2.html?adobe_mc=MCMID%3D33361207572240361282757508498270124801%7CMCORGID%3DCB68E4BA55144CAA0A4C98A5%2540AdobeOrg%7CTS%3D1739485203&_gl=1*1muxhyo*_gcl_au*NzM0NTQxNzk3LjE3Mzk0ODQ1OTc.*_ga*MTc5OTA1MzgzNS4xNzM5NDg0NTk1*_ga_K2H7B9JRSS*MTczOTQ4NDU5NS4xLjEuMTczOTQ4NTE4Ny41OC4wLjA.Links to an external site.

SEC makes it easier for companies to nix shareholder proposals

Links to an external site.

Source: Bloomberg

https://www.bloomberg.com/news/articles/2025-02-12/sec-eases-path-for-companies-to-nix-shareholder-proposals?utm_source=website&utm_medium=share&utm_campaign=copyLinks to an external site.

Nature's decline could bankrupt the globab economy

Source: The Economist

https://impact.economist.com/sustainability/ecosystems-resources/natures-decline-could-bankrupt-the-global-economy